Business Cross-Cultural Communication

Author: Shi Dingle
Publisher:
Publish Date: 2004-02-01
Features: Business activities have always been carried out based on communication since their inception. In the 21st century, business (trade) economy has become more globalized, and the ability and skills in cross-cultural business communication have been increasingly valued. Many multinational groups began to cultivate professionals in this field as early as the 1980s. This book combines cultural studies with several main aspects of international business, focusing on the training of basic cross-cultural communication skills, providing students and teachers with rich cases and diverse discussion formats. It can be used as a company training manual, a university textbook for related courses, or a reference book for professionals engaged in international business.