Absolutely profitable

Author: Zhang Jingbo
Publisher:
Publish Date: 2004-06-01
Features: The significance of Porter's theory lies in his elucidation of the importance of strategic thinking for businesses. Porter provides a systematic way of thinking for business operations, explaining the points where a company should establish its competitiveness, offering excellent guidance for business leaders' operational practices. Without profitability, a company has no reason to exist. If your company's goal is anything other than profit, such as merely expanding the company, rapid growth, or becoming a technological leader, it will lead the company into trouble. Michael Porter… is the most influential master of strategic management globally. Economics undergraduates, MBA students, and business school lecturers regard Porter's works as classics, while they hope to find the surefire way to gain competitive advantage in his writings. Professor Porter once again demonstrates the strong influence of academic thinking on the competitive business industry. Porter is today's global strategic authority, known as the "father of competitive strategy," and one of the greatest business thinkers of our time. Porter graduated from Princeton University and later obtained a Ph.D. in Business Economics from Harvard University, receiving honorary doctorates from seven renowned universities, including the Stockholm School of Economics. In December 2000, Porter was awarded the highest honor at Harvard University, the "University Professor" qualification, becoming the fourth professor at the Harvard Business School to receive this prestigious title. In May 2002, in the ranking of the top 50 contemporary managers by Essen Philosophy Company, Porter ranked . As one of the most respected business masters, Porter's works are listed by U.S. Forbes magazine as the "bible" for managers, consultants, and securities analysts in the top 500 companies in the United States. The "Five Forces Model" and "Three Competitive Strategies" he proposed are widely accepted and practiced. His competitive strategy thinking is one of the compulsory subjects for MBA students at Harvard Business School. Professor Porter is also an independent director and strategic advisor to numerous "Fortune 500" companies, including Procter & Gamble, DuPont, and Intel.