Strategic Planning for Chinese Multinational Corporations: Theory, Cases, Countermeasures, and Solutions

Author: Shi Jianxun
Publisher:
Publish Date: 2004-06-01
Features: This book draws on mature theories of multinational corporations from abroad and incorporates the latest research findings on the theory and practice of multinational corporations both domestically and internationally. It examines the theoretical and practical issues encountered by Chinese multinational corporations in their emergence and development since the reform and opening-up, as well as the strategies for their growth. The book is divided into twelve chapters, covering not only theoretical and operational solutions for the growth and development of Chinese multinational corporations but also 32 latest case studies on their growth and development, providing valuable references for enterprises to learn from. The content is novel, covers a broad scope, and is well-documented. It is suitable for business executives and management personnel from domestic and foreign enterprises, administrative officials from relevant government departments, researchers, and informed individuals concerned with the growth and development of Chinese multinational corporations, as well as serving as study materials for university students, graduate students, and doctoral candidates.