Key Retail Customer Management

Author: Xie Peng
Publisher:
Publish Date: 2004-06-01
Features: This book comprehensively explains all aspects of key retail customer management starting from the principles. For business personnel with rich practical experience but lacking theoretical knowledge, it serves as a way to "format" and enhance their experience. Beyond theory, the book also provides numerous examples and practical tips, making it an excellent tool for self-improvement and refreshing knowledge. The book is rich in practical significance and offers many new insights. If you want to become an outstanding Key Account Manager and wish to advance in this highly challenging and passionate role, I recommend reading this book carefully and applying its useful theories. In terms of practicality and accessibility, it is a rare and valuable book on key customer management in China. The "Dual Cycle Model" is particularly helpful for salespeople to understand the management of key customer business from a "holistic" perspective. This book provides very comprehensive, specific, and practical knowledge and tools for key customer management, which have been adopted by top-tier companies worldwide. How to improve product sales through the development of modern sales channels is a crucial topic for all consumer goods manufacturers in China. The book broadly outlines the concepts and methods of key customer management, offering valuable references and insights for modern enterprises to strengthen their market sales management models, while also contributing to the development of key customer theory.