Corporate Culture Survival Guide

Author: Sha Yin
Publisher:
Publish Date: 2004-05-01
Features: This series is dedicated to publishing new paradigm works that contribute to management thought and practice. It is aimed at innovative leaders, managers, and executives who strive for excellence. My hope and purpose is to inspire new knowledge capital by sharing ideas that are different yet measured from the traditional ones—in short, publishing books that break new ground and look toward a brighter future. This book focuses on the challenges managers often face—what is corporate culture, how to assess it, and how to change it. It lays out the elements of corporate culture in plain language and explains its impact on work styles. The book guides readers in evaluating their organization's current culture and determining whether it still suits the organization's employees, goals, and products. It offers practical advice on cultural transformation for various types of companies.