Start Your Own Business: 19 True Stories of Successful Entrepreneurs: 19 True Stories of Successful Entrepreneurs

Author: Melzer
Publisher:
Publish Date: 2004-06-01
Features: Successful entrepreneurship not only requires good business operations, excellent management, and professional expertise, but its success or failure depends on the entrepreneur's personality, attitude, life philosophy, and life experiences. Gloria Melzer shows us in this book a series of interviews she conducted with 19 successful founders and leaders of small businesses in Australia. These businesses were mostly started from scratch and have now become household names. Each case is both interesting and enlightening, introducing the background and personal experiences of the entrepreneurs, many of whom built thriving companies with no opportunities at all. This book introduces many characteristics of successful businesses, explains the reasons and rationale behind starting from scratch, and proposes lessons to be learned, pitfalls to avoid, ways to grow and expand, as well as methods to build more harmonious labor-management relationships. They are inspiring stories that show the world how real Australian entrepreneurs successfully start their own businesses and grow them.