100 Successful Hospitality Business Operations

Author: Zheng Qiang
Publisher:
Publish Date: 2004-06-01
Features: The catering market has a promising future, but success requires dedication and realistic expectations. One must learn to adapt to market trends, understand customer psychology, attract and win over customers. At the same time, it's essential to develop unique restaurant features, meet consumer demands, embrace trends with clever promotions, leverage resources, and manage operations steadily while being skilled in crisis handling. Only then can one confidently steer the ship of development and build a long-lasting business. How can all this be achieved?——Pick up this book, and everything will be within your grasp.
The catering and tourism industries are shining sectors that thrive alongside rising living standards. They are also essential supporting industries for economic development, rapidly growing both domestically and internationally. This book covers six chapters: market positioning, service, branding, specialized operations, promotions, and franchising, compiling 100 successful case studies in the catering and tourism industries. The companies featured range from global giants to emerging local leaders. Their success stories are invaluable treasures for domestic peers. The book provides insightful analyses of these cases and introduces relevant knowledge and operational skills, combining theory with practice for strong readability.