Shopping mall keywords · Marketing is what

Author: Li Junkai
Publisher:
Publish Date: 2004-05-01
Features: The Market Keywords selects five fundamental yet crucial concepts frequently encountered in business activities, providing detailed and comprehensive explanations. The writing style aims for simplicity and fluency, with concise and clear language that is easy to understand, striving to grasp the core of business principles and phenomena. The book is divided into five volumes: What is the Market?, What is Capital?, What is Management?, What is Marketing?, and What is Finance?, all authored by young scholars from Tsinghua University, one of China's most renowned institutions. In today's increasingly developed market economy and highly competitive environment, marketing, as a technique or even an art, has garnered significant attention from business professionals. It brings wealth to those who respect it and disaster to those who disdain it, becoming a god that controls people's destinies. A manager from the Japanese Dentsu Company once said, "Currently in Japan, if a company lacks a marketing mindset, it finds it difficult to survive. We believe the same applies to foreign goods." Therefore, although many factors influence business success, it can be said without exaggeration that marketing determines success. In practice, you may encounter some specialized terminology in marketing, and if you were to consult a comprehensive marketing textbook, the lengthy foundational explanations and additional technical terms would undoubtedly waste your valuable time and energy. At such times, the book in your hands is your best choice. This book does not pursue the completeness or systematic nature of a knowledge framework; the author selectively omits many simple topics, using concise and accessible language along with numerous vivid and relevant case studies to address your doubts.