Travel Psychology

Author: Liu Chun
Publisher:
Publish Date: 2007-01-29
Features: This book is a national-level planning teaching material for general education during the "Tenth Five-Year Plan" period, as well as a research outcome of the Ministry of Education's "Reform Plan for Teaching Content and Curriculum Systems in Higher Education Towards the 21st Century," one of the teaching materials for the 21st century and the main teaching materials for the tourism management major. The book systematically and comprehensively elaborates on the theories, methods, and practical applications of tourism psychology from a brand-new perspective. The book is divided into four parts, totaling 22 chapters. Part I is Introduction, which mainly introduces the research objects, tasks, and methods of tourism psychology, as well as the research models of tourism behavior. The second part is Tourist Psychology, focusing on explaining tourism behavior from the perspectives of psychology, sociology, and anthropology, and exploring the relationship between tourism marketing strategies and tourist behavior. The third part is Tourism Enterprise Management Psychology, which elaborates in detail on various classic and modern