One Hundred Million Times Over in Thirty Years: The Autobiography of Ray Kroc, the McDonald's Founder: The Autobiography of Ray Kroc, the McDonald's Founder

Author: Ray Kroc
Publisher:
Publish Date: 2004-06-01
Features: How was the powerful hamburger empire built? How does the invincible McDonald's empire operate? A man who didn't get involved with McDonald's until he was 52, how did he turn several struggling roadside small stores into today's bustling chain with thousands of restaurants, creating a myth of unparalleled success in the world of chain enterprises? The hardships of yesterday, the glory of today, and the dreams of tomorrow—everything—can be found in Ray Kroc's unique and deeply heartfelt narration.
Since the opening of China's first McDonald's restaurant in 1990, we have consumed countless fries and hamburgers, yet we have never had the chance to meet the "father" of McDonald's—Ray Kroc. Today, this legendary biography, alongside McDonald's training materials and labor management manuals, is regarded as one of the three sacred pillars of McDonald's. It has finally arrived in China. By gazing at the little-known details behind this food giant and through the grand panorama of McDonald's growth, we sincerely hope the Chinese people can learn from Ray Kroc's remarkable life and his greatest lesson: to give your all and let adversity forge you into greatness.