Modern Book Marketing

Author: Liu Yongjun
Publisher:
Publishing Date: 2003-12-01
Features: To meet the need of cultivating interdisciplinary talents in the publishing industry, to align with the development of the publishing industry, an industry that is dynamic and driven by innovation, and also to fulfill the needs of discipline construction in publishing and editing, the Suzhou University Press, after long deliberation, has recently compiled and published the 21st Century Publishing Series -- "Modern Publishing Series." This series was planned by Wu Peihua, with authors who are long-term educators and theoretical researchers focused on the development of China's publishing industry. Among them are experts who have held leadership positions and have long engaged in publishing theory research, as well as educators who have dedicated themselves to publishing and editing education, and theoretical researchers working in publishing and editing management departments. Based on the authors' foundation in the international publishing trends of the 21st century, such as diversification, electronicization, industrialization, and globalization, as well as the specific publishing environment of China's gradually opening publishing market and the deepening reform of the publishing industry, this series integrates modern publishing concepts into the study of modern publishing, combining the latest research findings in publishing studies both domestically and internationally with the dynamic developments in China's publishing industry. It offers a comparative and in-depth analysis of various fields in the publishing industry, covering areas such as the history of Chinese publishing and editing, the laws of publishing development, publishing professional theoretical knowledge, publishing management, book marketing, printing technology, and more. It is a professional series designed for college students, educators, and researchers in publishing studies, as well as industry practitioners, combining timeliness, theoretical depth, systematicity, and practicality.
The book is divided into ten chapters, each elaborating on topics such as the book marketing environment, the book market, market segmentation, target markets, book marketing information systems, product strategies, pricing strategies, and more.