Customer Relationship Management Solutions

Author: Baoliya
Publisher:
Publish Date: 2002-02-01
Features: This book presents the concept, methods, and solutions of CRM from a brand-new perspective and structure, showcasing a comprehensive view of CRM. It reflects Baoliya's profound understanding of CRM derived from years of theoretical exploration and consulting practice, while also compiling solutions and successful implementation cases of CRM from 15 outstanding domestic software vendors. This structure undoubtedly represents a valuable exploration of CRM. CRM is the inevitable outcome of the convergence of relationship marketing, database marketing, customer satisfaction strategies, mass customization, and advancements in IT technology. It has rapidly matured and garnered close attention from the industry, promising to become a core competitive strength for businesses. This book provides readers with powerful assistance in understanding and applying CRM from multiple angles, clarifies the often-misunderstood concepts surrounding CRM, and stands as an indispensable read on the subject.