Customer Relationship Management -- Accelerate Profit and Advantage Enhancement: Accelerate Profit and Advantage Enhancement

Author: Ronald·S·Swift
Publisher:
Publish Date: 2003-03-01
Features: Are you frustrated by your customers' elusive and incredibly picky behavior? Are you struggling to maintain and manage complex and ever-changing customer relationships? Your customers may be changing in various ways, yet you fail to notice? Your customers might also be quietly churning away, and you feel powerless to stop it? Then, read "Customer Relationship Management"! What could be more important than a solid and effective customer relationship? Customer relationships hold infinite valuable resources and unlimited business opportunities, serving as the lifeline of company survival and growth, and a hot topic in the global arena today. This book is published simultaneously with the U.S. edition, and author Ronald·S·Swift is a renowned expert in the field, currently serving as Vice President at NCR. The insightful perspectives and solutions he provides in the book will definitely open your eyes, turn your business around, and take it to the pinnacle of success!