Author: Zhang Naigen / Fu Wang (editors)
Publisher:
Publish Date: 2004-05-01
Features: This book focuses on the intellectual property protection of global e-commerce. It is divided into two parts. The first part, the General Theory, analyzes the relationship between international trade/global e-commerce and intellectual property based on the principle of the increasing role of technological factors in international trade. It reviews the two major international legal frameworks that are currently being formed due to international efforts to coordinate global e-commerce and intellectual property protection, as well as China's laws and policies on intellectual property protection in e-commerce. The second part, the Specific Analysis, first studies the relationship between domain names and intellectual property protection, then elaborates on the issues of intellectual property protection in global e-commerce from four aspects: copyright, trademark rights, patent rights, and unfair competition. Finally, it outlines the new challenges and emerging arbitration forms in litigation resolution of intellectual property disputes in e-commerce. The book presents clear viewpoints, a novel system, rich content, and detailed data, striving to combine academic research with practical application. It is suitable for professionals engaged in the theory and practice of e-commerce and intellectual property, as well as serving as a teaching reference for students and teachers in related fields.
Intellectual property law in global e-commerce
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