Brand strategy

Author: Ju Tianzhong
Publisher:
Publish Date: 2004-05-01
Features:
Valuable things are often intangible. To guide the tangible with the intangible, to lead capital with knowledge—this is the highest realm of brand management and the highest level of corporate cultivation. From this moment forward, I hope China will no longer be internationally renowned for its cheap labor in "Made in China," but will begin to take action in building its own global brands. This series of books has the following characteristics:
1. Rich and Comprehensive Content: The series provides in-depth analysis of how to plan and develop brands to generate profits, a long-standing concern for corporate executives and brand professionals. It covers all important areas of brand management, including brand design, planning, shaping, management, and operations, fully reflecting the theoretical research and practical exploration in global marketing academia in the 21st century.
2. Scientific, Practical, and Highly Actionable: The series summarizes the successful experiences of world-renowned brands and presents the most classic brand charm-building strategies. It also includes numerous rules for achieving brand success. Whether you are a new participant in the business world or an experienced player, you can benefit greatly from this series in creating a strong brand.
3. Progressing from Simple to Complex, Rapid Improvement: The series explains the foundational knowledge structure of brands, elaborates on the knowledge modules required for brand shaping, and provides systematic thinking models, methodologies, and epistemological concepts—global latest ideas. The writing style pursues academic rigor and linguistic fluency, with illustrations and formulas to ensure clarity and precision in the explanations.
Brand strategy requires a long-term battle and efforts spanning generations. Only by treating quality as life and pursuing development through innovation can we create and build strong brands. Only by taking brand awareness and credibility as the starting point for management and operations, and by improving brand reputation as the index, with increasing brand loyalty as the goal, can we solidly cultivate brands to ensure their healthy and steady growth, unleashing their invaluable charm.