Public Relations: Theory, Practice, and Techniques: Theory, Practice, and Techniques

Author: Zhou Anhua
Publisher:
Publish Date: 2004-05-01
Features: This book focuses on introducing the theory, practice, and specific means, tools, and methods for improving an organization's public relations (abbreviated as PR). It tells people how to engage in public relations activities, how to manage public relations well, and what effective public relations techniques are. The book is guided by various theories, supported by persuasive examples, and starts from the demand for "operationality," striving to comprehensively and systematically elaborate on the basic theories, methods, means, arts, and techniques of public relations. Throughout the book, the viewpoints are novel, the information is abundant, the examples are rich, the data is detailed, and both the operability and applicability are strong.