Exploration of the Theory and Practice of Winning Business Environment: 2003 Measurement and Evaluation of Winning Business Environment in 35 Cities of China: 2003 Measurement and Evaluation of Winning Business Environment in 35 Cities of China

Author: New Generation Market Research Institute
Publisher:
Publish Date: 2004-04-01
Features: In this era where it is essential to constantly observe environmental changes and market trends, market research, an industry that requires heartfelt understanding, has garnered attention from all sides. On the journey of crafting a crown with ideals, wisdom, and insight, the new generation has taken the lead. The content of this book involves two levels: first, general theoretical exploration and applied analysis related to the research of winning business environments; second, empirical investigations into urban winning business environments themselves. Whether in theoretical research or practical operations, how to grasp the laws of international capital flow from micro, macro, and meso perspectives, how to understand the global investment development pattern and its changing trends, how city governments can seize the moment to follow a win-win mechanism, and the current status and potential of winning business environments in various cities? According to international academic standards, this book provides a series of convincing answers to these questions. The measurement and ranking of urban winning business environments over 35 years in China are an important part of the book. The scientific evaluation index system and fair evaluation results will become important references for investors, decision-makers, and researchers. Winning Business Environment: It is a new concept of investment environment under dynamic and uncertain conditions, with a dual meaning: At the first level, the creation of a "winning business environment" should be a dynamic process that enhances the potential of both parties—investors and investment-attracting entities—through the multiplier effect of their interaction across different fields. At the second level, a "winning business environment" is the ability of a city, compared to other cities, to influence and determine investors' entry and drive its capital to continuously create more wealth.