Enterprise Service Philosophy

Author: Mao Shiyin
Publisher:
Publish Date: 2004-05-24
Features: This book belongs to the category of business philosophy under the core level of corporate culture. It extensively explores the concepts, methods, and behavioral norms of business customer service from multiple perspectives, supported by a large number of examples. The content includes: a general overview of the definition, nature, and value of service; an understanding of service concepts based on marketing philosophy and its historical development; several fundamental service concepts, as well as service management philosophy, service innovation philosophy, service ethics, integrity philosophy, communication concepts and methods with customers, and the application of empathy in service. This book is suitable for business management personnel and students of relevant majors in colleges and universities.