Guiguzi Great Talk Marketing

Author: Liu Qiang
Publisher:
Publish Date: 2004-04-01
Features: A globally unique marketing engine technology — the Guiguzi Intelligent Marketing Tool, derived from the classic of classics — The Guiguzi, carrying the essence of millennia of Chinese strategy, offering modern people wisdom from a fresh perspective. With over a decade of business practice and the personal experience of hundreds of marketing elites, it is bound to break through traditional rigid concepts, spark the most extraordinary business inspiration, and allow you to enjoy the fun of business operations at will!
Do you want to gain a deeper understanding of customer psychology? Do you want to handle complex and challenging marketing problems more effectively? Do you want to enhance your marketing skills? Read this book — it is designed specifically for these questions.
The Guiguzi was originally an ancient political and diplomatic strategy book, teaching how to interact with people and can be considered "the art of interpersonal warfare." It is not only applicable to politics and diplomacy but also to cultural, business, and technological fields that require interaction with others. It has long been highly valued worldwide, with research institutions in countries like Japan and Malaysia. Practical feedback indicates that the interpersonal techniques in The Guiguzi offer irreplaceable unique advantages in many aspects.
This book provides marketers with a "highly practical" set of tools, featuring a fresh marketing mindset and unique marketing techniques that can help you stand out in fierce competition and achieve surprising success. It deciphers and applies the most core and valuable persuasion techniques from The Guiguzi, combining the author's years of successful marketing experience in state-owned enterprises, private enterprises, and foreign companies. Through vivid examples, it enables you to quickly grasp advanced psychological and situational handling skills and master effective marketing strategies.
The book is written in a witty and easy-to-understand style, incorporating a wealth of modern psychology, sociology, information science, thinking science, and marketing concepts, making it hard to put down.