Marketing textbook (Third Edition)

Author: Ji Baocheng (Editor-in-Chief)
Publisher:
Publication Date: 2005-03-01
Features: The third edition of this book contains 20 chapters, with the main changes being as follows: 1. Added a chapter on "Marketing of Non-profit Organizations" to replace the chapter on "Marketing of Technology"; 2. Removed the chapter on "Measuring Market Demand" and moved the chapter on "Marketing Information Systems" to the 8th position; 3. Made significant revisions and adjustments to chapters such as "Distribution Channel Decisions," "Advertising and Personal Selling," and "Service Marketing"; 4. Other chapters have also been updated with necessary additions and deletions based on changes in the environment and the development of the discipline.