Newly Compiled Sports Management Textbook

Author: Liu Bing
Publisher:
Publish Date: 2004-04-01
Features: Bo Xue Sports Economics and Management Series. The book includes 10 chapters: Introduction, Historical Development of Sports Management Thought, Sports Management System, Sports Administrative Management, School Sports Management, Social Sports Management, Sports Training Management, Sports Event Organization and Management, Sports Industry Management, and Trends in Sports Management in the 21st Century. Each chapter is followed by cases and discussion questions, making it very practical for students to broaden their horizons and master real-world cases. It is a sports economics and management textbook with new content and new concepts. Target Audience: Sports Economics and Management majors, Social Sports majors, Sports MBA students in higher education institutions; administrative personnel training courses for various levels of sports management agencies, sports organizations, and sports industry personnel.
Bo Xue Sports Economics and Management Series. The book includes 10 chapters: Introduction, Historical Development of Sports Management Thought, Sports Management System, Sports Administrative Management, School Sports Management, Social Sports Management, Sports Training Management, Sports Event Organization and Management, Sports Industry Management, and Trends in Sports Management in the 21st Century. Each chapter is followed by cases and discussion questions, making it very practical for students to broaden their horizons and master real-world cases. It is a sports economics and management textbook with new content and new concepts. Target Audience: Sports Economics and Management majors, Social Sports majors, Sports MBA students in higher education institutions; administrative personnel training courses for various levels of sports management agencies, sports organizations, and sports industry personnel.