Perspective BOBO tribe

Author: Yan Fei
Publisher:
Publish Date: 2003-02-01
Features: This book is the latest trend for white-collar workers, a hip and trendy bohemian wave. Hippies are outdated, yuppies are too old-fashioned, and the bourgeoisie are out of touch. The modern urban youth now admire the "BOBO" (Bourgeois Bohemian) group. BOBO represents the lifestyle, consumption, and new cultural values of the new economic and wealthy class, summarizing the new of the younger generation and their distinct lifestyle from the previous generation. If you want to become a BOBO or understand their lifestyle and inner world, you must read this book.