E-mail marketing

Author: Jin
Publisher:
Publish Date: 2001-09-01
Features: Compared to other marketing media, email marketing offers broader space, higher measurability, faster delivery, easier consumer feedback, and lower costs. Since 1998, email has surpassed postal mail, which once held the position, with a capacity seven times that of traditional mail. This book provides a detailed introduction on how to leverage this valuable tool to expand marketing opportunities and improve online relationships. Readers can create their own email marketing plan based on their specific requirements with step-by-step guidance. The book includes new insights on newsletters, online broadcasts, signature documents, and newsletter promotions, reflecting all technical resources and new changes in publications.