Author: Zhou Yongliang
Publisher:
Publish Date: 2000-01-01
Features: This book is an easy-to-understand and engaging work on corporate strategy and management analysis. It provides a detailed analysis of numerous vivid case studies of domestic and international corporate strategies and internal management, profoundly explaining the systematic roots of corporate success and failure. One of its major features is its strong sense of fun, making it relatively easy to read. For example, the legend of the "Bell Tower" to experience opportunities, or the new interpretation of the "Tortoise and Hare Race" to explain competition. Another major feature is the novelty of its arguments, which gives readers a somewhat unique reading experience.
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