Product Science Theory and Practice

Author: Deng Gengsheng, Deng Xiangrong, Editors-in-Chief
Publisher:
Publishing Date: 1996-09-01
Features: The Contemporary Marketing Series, edited by Professor Wan Chenglin of the Department of Economics at Nankai University, has been fully published by Tianjin University Press and is distributed nationwide. The series was organized to meet the needs of establishing a socialist market economy system and modern enterprise systems in China. It comprises approximately 4.3 million words, divided into 13 volumes, namely:
1. Market Theory and Its Applications
2. Market System and Its Operations
3. Marketing Theory and Practice
4. International Marketing Theory and Practice
5. International Technology Trade Theory and Practice
6. Consumer Psychology
7. Market Research and Market Forecasting
8. Market Trend Analysis
9. Advertising Theory and Practice
10. Marketing Public Relations
11. Marketing Business Negotiation Skills
12. Commodity Science Theory and Practice
13. Marketing Commercial Finance Accounting Practice
The series is primarily edited by renowned experts and professors from institutions such as Nankai University and Tianjin University of Finance and Economics in Tianjin. The series is characterized by its theoretical depth, systematic structure, advanced content, and practical applicability. It is suitable for corporate marketing management personnel, marketing and commercial workers, and government economic management decision-makers. It can also serve as teaching material for undergraduate and associate degree programs in universities and colleges, as well as a specialized textbook for cadres studying socialist market economy theory.
Commodity Science Theory and Practice is the twelfth volume of the Contemporary Marketing Series. It is not only a vital component of commodity science but also an indispensable part of corporate marketing management. The book systematically introduces the theory and practice of commodity science. It is divided into three parts and 20 chapters:
- Part 1: Basic Theory (6 chapters)
- Part 2: Technical Management (6 chapters)
- Part 3: Commodity Classification (8 chapters)
The 20 chapters cover the following main topics:
- Commodity utility
- Basic theories of commodity quality
- Commodity varieties
- Commodity classification
- The objects, content, and tasks of commodity science research
- Commodity standards and standardization
- Commodity inspection
- Commodity packaging
- Warehouse management and commodity preservation techniques
- Reputation and commodity information
- Commodity quality management
- Sugar
- Beverage
- Tea
- Fruits
- Textiles
- Daily-use plastic products
- Home appliances
- Chemical fertilizers, etc.
This book is suitable for corporate leaders and management personnel engaged in marketing, as well as for customs, commodity inspection, tax, insurance, finance, and credit professionals. It can also serve as teaching material for commodity science in management programs at universities and colleges. Additionally, this book can function as a consumer guide for selecting and using goods in daily life.