Reorganization and Profit

Author: (USA) Ward, translated by Song Yuntian and Lu Weili
Publisher:
Publish Date: 1998-10-01
Features: The general manager of the American Chapman family food company is suddenly dismissed, and he decides to return to his hometown, England. Through a high-end employment agency, he secures the position of general manager at Wit Company. Philip discovers that his predecessor left him a very good strategic plan, which is based on a deep understanding of the company's intrinsic strengths. However, due to the influence of the unique cultural background of the family-owned company, it is difficult to implement. With the help of his private advisor and ex-girlfriend, Christine, Philip uses various modern management theories to overcome the obstacles one by one and ultimately achieves successful business reform. Although this is a novel, it serves as an MBA textbook, presenting dry management theories in a lively and engaging way, combining education with entertainment. It is an invaluable and innovative new business novel.