Operating Strategy of the Joint Stock Company

Author: Xu Jingyue
Publisher:
Publish Date: 1999-03-01
Features: This book is one of the series on the practical operation of joint-stock companies. It includes: an overview of the business strategy of joint-stock companies; strategic environmental analysis of joint-stock companies; the determination of the business domain, corporate mission, and strategic objectives of joint-stock companies; the business strategy of joint-stock companies at different stages of industry development; the business strategy of joint-stock companies at different competitive positions in the industry; the business strategy of large enterprises; the business strategy of outward-looking enterprises; market strategy; brand strategy; human resource strategy; corporate culture strategy; the management of the formulation and implementation of joint-stock companies' business strategy; the evaluation and control of joint-stock companies' business strategy; strategic managers of joint-stock companies.