Corporate Soul: A Complete Handbook on Corporate Culture Management

Author: Ye Sheng
Publisher:
Publish Date: 2004-05-01
Features: Jing Sheng International Management Consulting Library · Enterprise Culture Practical Series. Just as a person cannot lose their soul, a company cannot be without its soul—we call this corporate soul "corporate culture!" All companies have corporate culture! But only successful companies have excellent corporate culture! Systematic theoretical knowledge of corporate culture, rich cases, and practical corporate culture implementation processes derived from successful experience—this book is dedicated to successful or aspiring successful companies, assisting them in quickly grasping the essence of corporate culture. Corporate philosophy is the study of lofty realms, and the best state of management lies in "winning without using any moves!" You want to earn more money, you must learn to give up more money. This sounds contradictory and even incomprehensible, but outstanding entrepreneurs often understand this philosophy because it requires breadth of vision, insight, and above all, extraordinary perseverance and patience. All companies have corporate culture! But only successful companies have excellent corporate culture systems. Systematic theoretical knowledge of corporate culture, rich cases, and practical corporate culture implementation processes derived from successful experience—this book is dedicated to successful or aspiring successful companies, assisting them in quickly grasping the essence of corporate culture.