Marketing for weak brands

Author: Li Zhengquan
Publisher:
Publish Date: 2004-05-01
Features: Blue Lion Finance Series. In the ever-changing market, under the pressure of strong brands, where are the solutions for the vast number of weak brands? Among the numerous books discussing the leading strategies of strong brands, this book stands out, starting from the survival path of weak brands and systematically solving the marketing challenges faced by them. This book is not only the "secret weapon" for weak brands to break through and move towards strength, but for strong brands, it may also become their "treasure manual" to maintain their dominant position.