Spit out the game rules -- The ultimate challenge for non-mainstream creativity

Author: Li Wei, Zhang Xue
Publisher:
Publishing Date: 2002-04-01
Features: This book primarily focuses on the evolution of advertising creative concepts under the influence of socioeconomic and cultural changes. For advertisers, it is crucial to grasp the pulse of the times and keep pace with the shifts in societal perspectives. Outdated and rigid concepts, coupled with a lack of sensitivity or indifference to social changes, make it difficult to face the challenges brought by rapidly evolving environments—ultimately leading to being phased out by society. By illustrating the changes in advertising creative concepts across different eras, the book provides a glimpse into the new ideas, thinking, and expressions of modern advertising design. It aims to broaden readers' horizons and help them understand the future trends in advertising.