Brand Pyramid: The Unspoken Rules Disrupting Brand Competition: Brand Pyramid

Author: Zeng Zhaohui
Publisher:
Publish Date: 2004-04-01
Features: Owning a brand means owning the market. For businesses aspiring to build their own brands, this is an invaluable and authoritative brand guide that will undoubtedly influence countless entrepreneurs and marketers. The domestic market has become the international market, and Chinese companies aim to become global brands. This book is worth reading, and I sincerely recommend it to entrepreneurs across the country. The book is divided into three main parts: "Brand Practical Principles," "Brand Practical Cases," and "Dialogues," each accompanied by case analyses. It delves into the secrets of the success of top-tier brands.