Hotel and Hotel Marketing

Author: Solon
Publisher:
Publish Date: 2004-06-01
Features: Trend Management Series. This book, written in an accessible language, combines the latest marketing theories and perspectives in the world today, striving to introduce and analyze all aspects of marketing activities from a higher and more up-to-date angle. Additionally, the book dedicates a chapter to classic case studies, introducing the successful experiences of world-renowned multinational companies and large domestic hotel chains in various marketing activities, providing valuable insights for industry professionals. Furthermore, the detailed case studies significantly enhance the book's practicality and operationality, making it suitable for all hotel and hospitality management and marketing personnel.
The concept of marketing initially emerged spontaneously to address practical issues in the field. Its theory was born in the early 20th century in the United States and is an emerging discipline. With economic development, new marketing concepts continue to emerge. To catch up with international advanced levels and considering that China's international marketing activities are still in the initial stages, researching and applying basic theories, methods, and techniques of international marketing will become an important task for China's hotel and hospitality industry in the coming years.
This book, written in an accessible language and combining the latest marketing theories and perspectives in the world today, strives to introduce and analyze all aspects of marketing activities from a higher and more up-to-date angle. Hotel and hospitality marketing differs from marketing in other businesses because the products and services offered by hotels and hospitality establishments cannot be stored and are time-sensitive. Therefore, marketers must adapt to the ever-changing market, discover diverse consumer needs, and employ various marketing techniques, pricing strategies, and overall marketing design and planning to provide products that truly meet consumer demands. This ensures consumer satisfaction, builds trust in the hotel or hospitality establishment, and fosters long-term relationships. These aspects are detailed in this book.