Hotel PR Show

Author: Solon
Publisher:
Publish Date: 2004-05-01
Features: Trend Management Series. This book explores the industry characteristics of hotels and resorts from the perspective of public relations in detail and comprehensively. It includes the functions, organizations, and personnel of modern hotel public relations, work procedures, various budgets, as well as specific training for public relations managers, public relations advertising planning, special events, public relations writing skills, hotel and resort image building, visual identity, etc. Based on the conditions of China's hotel and resort industry, this book draws on the latest achievements in domestic and international public relations theory and practice, and is accompanied by case analyses. The book leans towards simple and practical theory, with fresh content, a complete structure, and strong operability. It consistently adheres to the principle of combining theory and practice, which is beneficial for grasping the basic principles of hotel and resort public relations from a theoretical perspective, as well as applying and operating them in practice. It is hoped that public relations personnel, management personnel, and readers aspiring to the hotel and resort industry can gain valuable insights and inspiration from this book. Hotel and Resort Public Relations Show explores the industry characteristics of hotels and resorts from the perspective of public relations in detail and comprehensively, including the functions, organizations, and personnel of modern hotel public relations, work procedures, various budgets, as well as specific training for public relations managers, public relations advertising planning, special events, public relations writing skills, hotel and resort image building, visual identity, etc. Public relations is not only a science but also an art. Improving artistic literacy requires multiple conditions, including knowledge accumulation and ability development. This book provides a popular and systematic explanation of the language art, public relations etiquette, and taboos in public relations activities. Careful reading of this book can help hotel and resort managers and employees develop good work habits in interpersonal communication and service work, achieving high-quality service.