Company Strategic Plan - Analysis of the Great Failure

Author: (Canada) Henry Mintzberg
Publisher:
Publish Date: 2002-04-01
Features: For any company, "strategic planning" is something that must be focused on, and its success or failure is a matter of life and death. This book profoundly reveals the essence and contradictions of the core issue of "corporate strategic planning" through rigorous analysis and argumentation. It refutes one by one the seemingly plausible views prevalent in the market, offering insightful and thought-provoking perspectives. Especially for those who are engrossed in bureaucratic planning--research--revision--implementation rituals, the critique is particularly sharp. Any manager or someone preparing to engage in management should read this book carefully and reflect deeply on what is truly causing your company to fail.