Marketing Advertising English-Chinese Dictionary

Author: Rosenberg
Publisher:
Publish Date: 2004-04-01
Features: Wherever you are, people around the world are directly or indirectly influenced by others. These individuals use clever methods to implement creativity, collect and process raw materials, produce and sell goods and services, and then promote these human achievements to distributors, wholesalers, retailers, and finally to consumers. Thus, whether through television, radio, print, or other media, the marketing and advertising of goods and services have become the core of today's business activities.● Definitions are provided for terms used in marketing, print advertising, broadcast advertising, sales, packaging, consumer behavior, direct mail, and market research.● This book includes 5,500 terms, with the first definition given for the most common usage, followed by other definitions categorized by profession and related industries.● New terms related to international marketing and advertising are included.● The book features a large number of synonyms, antonyms, and abbreviations.