Cultivate employee pride

Author: Edgar H. Schein
Publisher:
Publish Date: 2004-05-01
Features: This book systematically discusses why a sense of pride is more important than money in motivating employees. For the healthy development of a business and the establishment of high-performance results, management must shift their focus from short-term financial strategies to the long-term cultivation of employees' intrinsic sense of pride, as this is the key and secret to the longevity of a company. Talent has always been the crux of business development, especially in today's increasingly competitive environment. The growing phenomenon of employee turnover has become a major headache for business leaders. To retain talent, they can only continuously offer high salaries, and it seems there is no other way. But how effective is the motivational power of money? Can it retain employees and inspire their enthusiasm for work? Renowned consultant Edgar Schein, through in-depth research on numerous companies, found that this approach plays a negligible role in building long-term corporate cohesion. He firmly proposes that to retain employees, we need to tap into another powerful driving force—pride. Only by encouraging employees and inspiring their sense of mission and identity can they achieve higher levels of enthusiasm for work. Yet to this day, this powerful driving force remains unknown and unadopted by many managers and leaders. This book systematically discusses why a sense of pride is more important than money in motivating employees. For the healthy development of a business and the establishment of high-performance results, management must shift their focus from short-term financial strategies to the long-term cultivation of employees' intrinsic sense of pride, as this is the key and secret to the longevity of a company.