Creative Industry Economics: The Business of Art: The Business of Art

Author: Keefe
Publisher:
Publish Date: 2004-05-01
Features: The Economics of the Creative Industries will undoubtedly attract the attention of many social scientists and humanities scholars engaged in research and drafting cultural policies. Its unique perspective ensures that even scholars who oppose the use of economic approaches to observe cultural phenomena cannot afford to ignore this monumental work. In today's field of cultural economics, sociology of arts research, and interdisciplinary analysis of art and cultural policy, such a book is desperately needed and will inevitably become a benchmark for evaluating works in these areas. This book examines the organizational forms of creative industries, including visual arts, performing arts, film, audiovisual products, and book publishing. In every art industry, artistic inputs are always combined with ordinary labor inputs. The various inputs required in art industries are linked through transactional activities, which involve inherent problems such as artists' emphasis on artistic quality, products often deviating from their original artistic intent, and the inability to determine audience acceptance of artistic products before financial investment. Professor Richard Keefe fills an important historical gap: to date, no scholar has ever addressed the economic organizational structure of art and culture. The book is comprehensive, drawing on and referencing a vast amount of academic and popular works. The Economics of the Creative Industries is an outstanding work.