Professional Services Industry

Author: Nanda
Publisher:
Publish Date: 2004-05-01
Features: E-commerce consulting is one of the fastest-growing branches in the consulting industry in recent years. It refers to the service provided by consulting firms to help businesses conceptualize and launch e-commerce models and integrate them with their existing operations. This book, through typical cases of two companies like AGENCY.COM, presents the entire process of establishing and growing a new e-commerce consulting firm and explores the impact of the personality and entrepreneurial background of the company's founders or partners on its growth. This book is a case collection of professional services, covering general strategic consulting, e-commerce consulting, customer relationship management, financial services, and recruitment services, with a focus on e-commerce consulting, a new emerging field in the consulting industry. E-commerce consulting is one of the fastest-growing branches in the consulting industry in recent years. It refers to the service provided by consulting firms to help businesses conceptualize and launch e-commerce models and integrate them with their existing operations. This book, through typical cases of two companies like AGENCY.COM, presents the entire process of establishing and growing a new e-commerce consulting firm and explores the impact of the personality and entrepreneurial background of the company's founders or partners on its growth. The next two cases examine the impact of the global financial industry's merger wave in the 1990s on financial services firms. Through the cases of investment bank HQ and retail giant Tandem, which merged with investment bank Morgan Stanley to form MSDW, the many issues brought about by mergers are explored: whether the merged company can maintain the unique culture and advantages of the pre-merger companies, whether it can effectively integrate the original sales team, and whether it can achieve new progress in market segmentation, organizational positioning, operations, and branding. The last three cases are related to customer relationship management, strategic consulting, and executive search services. The PRG company case introduces the process of two writers using their unique customer relationship management perspectives to achieve successful consulting practices. The Bain company case tells us that traditional strategic consulting companies should adjust their governance structure and management methods in a timely manner when the internal and external environments change. The last case introduces the development status of the global executive search industry and analyzes the development strategy of executive search firm RRA.