Chief Executive Officer: Core of Corporate Leadership: Core of Corporate Leadership

Author: Qin Zhihua
Publisher:
Publish Date: 2004-04-01
Features: The fundamental viewpoint of this book is that the role of a Chief Executive Officer (CEO) encompasses two aspects: building a vibrant enterprise and ensuring its effective operation. The former function is essentially the role of an entrepreneur, while the latter is the function of business management. Although these two aspects are inseparable in practice, they can be theoretically examined separately. This book explores the CEO's role by analyzing this position as a typical role of an entrepreneur. The book argues that building a vibrant enterprise is the fundamental function of a CEO, and this function can be discussed separately from specific management activities. In other words, the fundamental task of a CEO is to establish a mechanism that transforms market opportunities into organizational actions. This mechanism is the foundation for the formation, consolidation, and development of the enterprise, and other business functions, such as strategy, organization, operations, etc., must be based on this foundation. The issue of mechanism is the fundamental problem of the enterprise, and it is difficult for anyone other than the CEO to resolve it. This book approaches the CEO's nature, status, role, and main responsibilities from this perspective, providing a framework-based analysis and description. It can be seen as an extension of entrepreneurial theory from a specific angle.