Modern Enterprise Strategic Management

Author: Wu Bin / Gu Tianhui (Editor-in-Chief)
Publisher:
Publish Date: 2004-01-01
Features:
Chapter 1, Introduction to Enterprise Strategic Management, mainly introduces the basic concepts of enterprise strategy, the elements and levels of enterprise strategy, the process and problem management of enterprise strategic management, and the evolution of strategic management theories.
Chapter 2, Enterprise Strategic Environment Analysis, mainly discusses the thinking and methods for analyzing the external environment and industry environment of enterprises.
Chapter 3, Analysis of Enterprise Strategic Resources and Capabilities, examines the value chain, core competitiveness, external environment, and internal conditions of enterprises to analyze their strategic resources and capabilities.
Chapter 4, Corporate-Level Strategy, explains aggressive strategies, integration strategies, diversified development strategies, entering new fields strategies, corporate restructuring and withdrawal strategies, as well as the selection of corporate-level strategies.
Chapter 5, Business Unit Competitive Strategy, analyzes the influencing factors of business unit strategy selection, introduces cost leadership strategy, differentiation strategy, and focus strategy, and conducts a comprehensive analysis of basic competitive strategies.
Chapter 6, Business Unit Investment Strategy, explains the basic forms of business unit investment strategy, investment portfolio analysis, expansion strategy, market concentration and asset reduction strategy, transformation strategy, and withdrawal strategy.
Chapter 7, Industry Environment and Enterprise Strategy, mainly discusses the reasonable choices enterprises should make in various different industry structures, including the business strategies of enterprises in fragmented industries, the business strategies of enterprises in concentrated industries, the strategic choices of enterprises in emerging industries, the strategic transformation of enterprises in mature industries, and the strategic application of enterprises in declining industries.
Chapter 8, Formulation and Implementation of Enterprise Strategy, mainly introduces the formation of enterprise strategy, the selection of enterprise strategy, and the implementation of enterprise strategy.
Chapter 9, Strategic Control, explains the nature of strategic control, the types and design of strategic control methods, the process of strategic control, as well as strategic control methods and strategic control systems.
Chapter 10, Enterprise Strategy and Organizational Structure, introduces enterprise organizational design, vertical and horizontal division structures, and the relationship between enterprise strategy and structure.
Chapter 11, Corporate Culture and Enterprise Strategy, explains the basic concepts of corporate culture, the elements that constitute corporate culture, the relationship between corporate culture and enterprise strategy, and the reengineering of corporate culture.
Chapter 12, Enterprise Internationalization Strategy, discusses the strategic choices of enterprise internationalization, the selection of international market entry modes, and strategic alliances.