Principles of Management

Author: Wang Liping
Publisher:
Publish Date: 2000-04-01
Features: For a century, with the development of industrialization and the market economy, the scientificization of organization and management and the rapid progress and development of technology have become strong driving forces in the process of modernization. Today, the field of business administration has developed into a discipline system encompassing multiple branches and plays an increasingly important role in economic life and even social life. History has ushered in the 21st century, and the continuous deepening of economic system reform and the increasing internationalization of China's economy indicate that in the next stage of development, the level of management and operation will become the key factor determining the survival or demise of Chinese enterprises. The demand for management knowledge from all sides is becoming increasingly intense. This book is a fundamental textbook for management. With organizational theory as its core, it integrates mature management theories from the past century. It includes classic theories and contemporary new trends in the field of management. This book presents the content in a way that is easily accessible to readers, organized by chapters on the history and reality of management, environmental management, internal organizational management, process management, and Chinese-style management. It is characterized by strong practicality, broad applicability, and being easy to understand. This book consists of 4 parts and 20 chapters. The first part systematically introduces the history of the evolution of management thought and briefly outlines the basic principles of organizational management, serving as the historical and theoretical foundation for the entire book. The second part focuses on the content of enterprise environmental management, mainly covering three aspects: the output of the enterprise—enterprise strategy, the input of the enterprise—enterprise system selection, and the handling of stakeholder relationships. The third part is internal organizational management, which includes two main components: the establishment of the basic framework of the management system and the application of the management system framework. The fourth part covers the content of process management, introducing the latest achievements from a perspective of change and dynamics, combined with the development of enterprises.