New Perspectives in E-commerce

Author: (USA) Perry et al. Translated by Liu Jianchang
Publisher:
Publish Date: 2002-07-01
Features: This book presents a comprehensive overview of e-commerce to readers. It is divided into two parts: concepts and practices. By integrating examples into the introductions, it thoroughly explains the fundamental concepts of e-commerce as well as the specific steps and operational methods for moving business to the internet, including the establishment, design, marketing, construction, and online transactions of electronic stores. Additionally, this book is accompanied by a student online manual. Under the guidance of this book, readers can directly operate and practice on the internet to establish their own online stores. The book also includes numerous quick review questions and case study questions at the end of each chapter, making it suitable as a teaching text for e-commerce-related courses. It is also an ideal reference book for readers interested in establishing online stores.