Frontier Report on Enterprise Management

Author: Zhang Chengyao
Publisher:
Publish Date: 2004-04-01
Features: The content of this book is divided into three parts. The Basic Part includes a critique of traditional management theory, the elements and classification of organizations, and an examination of organizations from the perspectives of law, sociology, and economics. The Special Topics Part covers areas such as corporate governance structure, executive incentives, organizational change, human resource management, corporate culture, financial management, information management, marketing management, development strategy, core competitiveness, and the characteristics of enterprise innovation under international markets and competitive environments. In terms of structure, each chapter is composed of several sections, with a concluding sentence called "Impression" at the end of each section to summarize the content of that section. The last two chapters of the book are the Report Part, which presents the latest reports on research in the field of business management.