Marketingism -- Broad Marketing Theory: Broad Marketing Theory

Author: Chen Fang
Publisher:
Publish Date: 2003-10-01
Features: We have entered a "big marketing era" of intermarketing: whether it's the space shuttle flying in the sky or the tractors and harvesters running on the ground, there is a surge of marketing waves everywhere; whatever we drink in our mouths, wear on our bodies, see with our eyes, use with our hands, and think in our hearts, all bear the imprint of "marketing"; every corner is filled with the smoke of various commodity marketing, including ad wars, price wars, value wars, terminal wars, publicity wars, image wars, and PR wars. The big marketing era demands that we adopt a big marketing mindset to address marketing phenomena across various systems, industries, and institutions, and use big marketing methods to plan, utilize, and master various marketing laws.