I wish the whole world buys Coca-Cola

Author: David G. Goldenberg
Publisher:
Publish Date: 1998-10-01
Features: Robert Goizueta was a business genius. During his 16 years as chairman of Coca-Cola, the company's market value grew from $4 billion to $150 billion, with its stock price increasing by nearly 3,500%. Annual sales surged from $6 billion to $19 billion. When he suddenly died of cancer in 1997, Coca-Cola not only defeated its main competitor, PepsiCo, but also controlled nearly half of the global soft drink market.