Guiguzi - Big Talk Marketing: Big Talk Marketing

Author: Liu Qiang
Publisher:
Publish Date: 2004-04-01
Features: A globally unique marketing engine technology—Guiguzi Intelligent Marketing Tool, derived from the classic of classics—The Guiguzi, carrying the essence of millennia of Chinese strategy, bringing a fresh perspective to modern people's business practices over ten years, and the personal experiences of hundreds of marketing elites. It is bound to break through traditional rigid concepts, inspire the most wonderful business insights, and allow you to enjoy the fun of business operations at will!
Do you want to understand customer psychology more deeply? Do you want to handle complex and difficult marketing challenges more effectively? Do you want to increase your marketing skill points? Read this book—it is designed specifically for these questions.
The Guiguzi was originally an ancient political and diplomatic strategy book, how to interact with people, and can be considered "the art of interpersonal warfare." It is not only applicable to fields such as politics and diplomacy but also to cultural, business, and technological social fields that require interaction with people. It has always been highly valued by people worldwide, with relevant research institutions in countries like Japan and Malaysia.
Feedback from practical experience indicates that the interpersonal interaction techniques in The Guiguzi have irreplaceable unique advantages in many aspects. This book provides marketers with a set of "very useful" tools, with its innovative marketing thinking and unique marketing techniques, enabling you to stand out in fierce competition and achieve surprising success.
This book deciphers and applies the most core and valuable persuasion techniques of The Guiguzi, combining the author's successful marketing experience accumulated over many years in state-owned enterprises, private enterprises, foreign enterprises, and many other companies. Through vivid examples, it allows you to quickly grasp the highly challenging techniques of winning over people and mastering effective marketing strategies.
The language of this book is witty, humorous, and easy to understand, incorporating a wealth of content from modern psychology, sociology, information science, thinking science, and marketing concepts, making it hard to put down.