Marketing Management Template and Operating Procedures

Author: Zhao Guangzhong
Publisher:
Publish Date: 2004-01-01
Features: The "Modern Enterprise Management Operation Standards" series includes the following six books: "Enterprise Organization Management Template and Operation Process"; "Human Resource Management Template and Operation Process"; "Enterprise Financial Management Template and Operation Process"; "Enterprise Production Management Template and Operation Process"; "Marketing Management Template and Operation Process"; "Enterprise Logistics Management Template and Operation Process." The "Modern Enterprise Management Operation Standards" series includes the following six books: "Enterprise Organization Management Template and Operation Process"; "Human Resource Management Template and Operation Process"; "Enterprise Financial Management Template and Operation Process"; "Enterprise Production Management Template and Operation Process"; "Marketing Management Template and Operation Process"; "Enterprise Logistics Management Template and Operation Process." In the series, we conduct in-depth analysis from six perspectives—organization, human resources, marketing, enterprise finance, enterprise production, and enterprise logistics—and summarize standardized work processes. We also provide applicable solutions for potential problems that may arise in specific processes. This series emphasizes the process-oriented operation and practical application of enterprise-specific business processes, but it is not simply a collection of textual discussions and information. Through detailed process decomposition for specific tasks, the series offers targeted solutions and practical tools for potential problems in the processes. Additionally, by applying the concept of management templates, the series integrates processes, methods, models, and examples into practical templates, making them precise, specific, and standardized. Classic real-world cases are further used to explain the practical methods and applicability requirements of the templates. Thus, from the perspectives of standardization, process orientation, and practical application, the series provides Chinese enterprises with a set of "operation standards that are easy to learn and apply, and management tools that can be used on demand."