Entrepreneurship Test

Author: Mullins John W.
Publisher:
Publish Date: 2004-01-01
Features: John W. Mullins is an inspiring entrepreneurship professor. His courses are highly practical, and you can learn many effective methods applicable in the real world. As a professor with personal entrepreneurial experience, his courses are more meaningful because he teaches with genuine passion. If you don’t have the opportunity to take his courses, this book is the best compensation. I found myself constantly applying the knowledge I learned from John Mullins at the London Business School while running my company, fresh! organics. Before considering starting a new business, you should read this book. Less risk equals more chances of success. If you want to increase your chances of success, you must read this book! Most entrepreneurial ideas contain at least one fatal flaw, a mistake that can instantly push a struggling, underfunded new business into the abyss. This book provides a solution. It proposes using a strict seven-domain test method to evaluate entrepreneurial ideas, enabling you to identify flaws early and either find ways to improve or exit in time before becoming stuck.