Rationally Towards the Market -- The Revolution of 21st Century Marketing Theory

Author: Deng Xiangrong
Publisher:
Publish Date: 2004-01-01
Features:
· The newest marketing concept in the world today;
· Explores brand-new marketing models;
· Analyzes successful marketing cases;
· Broadens the thinking of corporate elites;
· Enhances the market competitiveness of modern enterprises.
Theoretical innovation paves the way for practice. The application of theory to practice still has a considerable distance to go. This not only requires a revolutionary transformation of existing mindsets but also demands corresponding institutional arrangements. Therefore, the development and application of theory must rely on the joint efforts of theoretical researchers, corporate managers, institutional providers, and consumers. Based on such a practical need, we have designed and launched this book with broad popular significance, hoping to introduce some of the newest marketing theories and ideas in the world today in more accessible, concise language and practical cases, striving to enable more people to understand and participate in this new wave of thinking. We have entered a new era, where new market orders and competition rules will eventually replace everything we have known. Cooperative competition will replace antagonistic competition; information competition will become the dominant force in the market; the widespread and penetration of the internet will fundamentally alter the organizational and market boundaries of enterprises; and competition will also tend to globalization. As a result, both the methods and content of competition will undergo significant changes. In the face of all this, we have no choice but to continuously innovate to firmly grasp the initiative in future market competition. The impact of a single book is limited, but as an inspiration for people's thinking and a guide to rational reflection, it is meaningful. If it can truly achieve such an effect, we will find great solace.