Marketing cases and concepts

Author: SallyDibb
Publisher:
Publish Date: 2004-01-01
Features: This book uses a series of case studies and theoretical references to illustrate key concepts in marketing theory. By examining how marketing works in real life, readers can gain an in-depth understanding of the challenges and questions faced by marketing practitioners in their daily work. This book is highly practical and readable, making it suitable for group discussions among students pursuing diplomas, bachelor's degrees, and MBA degrees in marketing, as well as serving as a reference for professionals in the business world.